Red Ribbon Week: Honoring the Sacrifice

In my day-to-day visits with schools all over the region, I have the pleasure of meeting extraordinary people, doing extraordinary work. Once in a while, I learn the seeds of that work may arise from a difficult place, time or experience. Such is the case with the beginnings of Red Ribbon Week.

Now the longest-standing and largest drug prevention program in the nation, “Red Ribbon Week pays special tribute to Drug Enforcement Agency (DEA) Special Agent Enrique ‘Kiki’ Camarena, an 11-year veteran of the DEA assigned to the Guadalajara, Mexico office where he closely trailed the country’s most dangerous marijuana and cocaine traffickers. In 1985, he was kidnapped, brutally tortured and murdered by Mexican drug traffickers. His tragic death caused many Americans to deeply consider the dangers of drugs.”

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Did you know?

Every year the National Family Partnership sponsors the Red Ribbon Campaign Theme Contest, which allows youth to get involved in helping to promote effective drug-prevention messaging. Students all over the nation send their ideas in, hoping for a chance to win $500 in Red Ribbon-Themed Merchandise. This year’s contest deadline is December 1, 2017. Click on the Red Ribbon link for more information.

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